Why Isn't My Website Getting Enquiries?
You've got traffic. Nobody's getting in touch. Here are the six causes we see most often, in the order worth checking them.
If people are visiting your website but not getting in touch, it's worth checking what happens between arriving and sending an enquiry. These six common problems are a good place to start. A visual redesign isn't always the answer.
1. It isn't obvious what you do in the first three seconds
Open your homepage and read only the headline. Could a stranger tell what you sell, who it's for, and where you operate? If the headline is a slogan rather than a sentence, you're losing people before they scroll.
"Crafting Beautiful Experiences" doesn't explain the service. "Emergency plumbing across Manchester, 24/7" gives visitors something specific to work with.
2. There's nothing to click at the moment of interest
Scroll through your site. After the testimonials, pricing or a case study, is there a clear way to get in touch? Or does the visitor have to scroll back to the menu?
Put a contact button near the information that helps someone decide. Don't make them search for it.
3. The form is asking too much
A long form can put people off. Do you need their phone number, company size, budget and referral source before you can reply? Save questions that aren't essential for the follow-up conversation.
For a first enquiry you need a name, an email, and a sentence about what they want. You can ask everything else on the call.
4. There's no proof
General claims about quality are hard to judge. Show real testimonials, completed projects and results you can support.
A useful testimonial explains what changed for the customer. Ask clients what improved after working with you, and use their actual words with permission.
Before you get in touch, check your homepage headline, count the form fields, and try sending an enquiry from your phone. We can help you work out what to tackle first.
5. It's slow, or it's broken on a phone
Check your analytics to see how many visitors use a phone. Load your site on mobile data, not just office Wi-Fi. If the page takes several seconds to appear, visitors may leave before seeing your offer.
Then send a test enquiry from that phone. Look for buttons that are difficult to tap, a keyboard covering the submit button or a dropdown that won't open. These problems are easy to miss when you only check on a desktop.
6. You're attracting the wrong people
If traffic is up but enquiries aren't, check the searches bringing people to your site. Someone searching "how to fix a leaking tap" may want DIY advice rather than a plumber. Aim your service pages at people who are looking to hire.
Start with the headline, contact buttons and form. You may be able to improve these without rebuilding the site.
How to diagnose it yourself in twenty minutes
- Read only your headline. Is the offer obvious?
- Scroll the page and count how far you can go without seeing a way to get in touch. More than a screen or two is too far.
- Count your form fields. More than four for a first enquiry is too many.
- Complete your own form on a phone, on mobile data.
- Ask someone who doesn't know your business to describe what you do after ten seconds on the site.
That last one is uncomfortable and the most useful. If they can't answer, no amount of traffic will fix it.
Structural problems like these are what our web design work is built around, and if the issue is that the wrong people are arriving, that's an SEO and visibility question rather than a design one.
Read next: How to Get Recommended by AI Search
Bring your site URL and tell us where enquiries seem to drop off. We’ll talk through the headline, contact path, and mobile form with you on a free call.
Find the Friction in Your Enquiry Path.
Bring your homepage and enquiry form to a free call. We’ll help you decide which of the six checks to tackle first.